Family Businesses: Entrepreneurship and Leadership to Transcend

Offered By: Tecnológico de Monterrey via edX

Course Description

Overview

Did you know that family businesses across the world drive development in each region and country? Did you also know that they perform better in sales and return on revenue than nonfamily firms, and that they are more innovative and enterprising? But, all of this is usually true if they manage to transition from one generation to the next. And that is their greatest challenge. How can they transcend the family enterprise from generation to generation?

This Professional Certificate program focused on entrepreneurship and family businesses answers this and other questions, while providing you with the necessary key drivers to assure the successful transcendence of your business over time.

Nowadays, it is becoming increasingly common for large family businesses, such as the Norwegian family firm LEGO, to seek a new profile for family or nonfamily CEOs, who not only master knowledge of finance and business administration, but also have a robust profile in knowledge, skills and experience in family businesses. Therefore, the family entrepreneurship courses of this professional certificate program will provide you with the knowledge and skills to:

Lead and manage family enterprise;
Develop the generation of millennials to become good owners and young entrepreneurs;
Develop an entrepreneurial mindset;
Establish family business governance bodies and be able to apply sustainability and succession models;
Be enterprising and innovate inside and outside the family business creating a strategic management.

The Center for Entrepreneurial Families and the School of Business of Tecnológico de Monterrey is the ideal Institution for obtaining this knowledge:

Tecnológico de Monterrey is ranked number 1 in Mexico and 6th in Latin America, according to Times Higher Education (THE) 2016.
It is number 1 in Mexico and 3rd in Latin America, according to BRICS and Emerging Economies 2017.
It is among the Top 25 in The Princeton Review: Top Schools for Entrepreneurship Ranking 2017, placed 17th out of 300 North American universities.
Instructors at the Center for Entrepreneurial Families are highly qualified and internationally renowned, forming part of the global project STEP for family enterprising.
EGADE Business School is the top Business School in Latin America for its MBA, according to the América Economía ranking.

If you obtain the Professional Certificate offered by this family business program, you will have the strategies, tools and models to achieve success in your enterprise.

Syllabus

Courses under this program:
Course 1: Fundamentals of Entrepreneurship in the Family Business

Learn best practices, entrepreneurship and innovation models and how to take advantage of the strengths of the family business in order to achieve success. During this course you will carry out a transgenerational entrepreneurship project.

Course 2: Leadership in the family business

Learn the dynamics of family businesses, in order to apply the skills, tools and instruments that involve leading and orchestrating a successfully family business.

Courses

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5 weeks, 7-8 hours a week, 7-8 hours a week
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To ensure that the family business transcends and the company is sustained over time, in this course of entrepreneurship and business administration, you will have the opportunity to understand the complexity of family and business dynamics, reflect on the roles and ways of thinking of the family's leader and make a diagnosis of entrepreneurship.

All this in order for you to know the instruments and components that involve leading and orchestrating the family business: the future vision of the business family, the development of the next generations and the formation of an effective and flexible family and business government. All the knowledge acquired in this course of business administration can be applied in the family business.

The Center for Entrepreneurial Families and EGADE Business School of Tecnologico de Monterrey is the ideal institution to develop these skills, since Tec de Monterrey is #1 university in Mexico and the 6th best in Latin America according to Times Higher Education (THE) 2016.

Professors from the Entrepreneurial Families Center are highly qualified and recognized as part of the worldwide STEP project for family entrepreneurship, moreover, EGADE Business School is number 1 school in Latin America, in its MBA, according to the ranking of America Economia.
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5 weeks, 7-8 hours a week, 7-8 hours a week
View details

Nowadays, family businesses are indispensable in our economy. However, it is very important to identify the tools and strategies of success that allow them to transcend in a competitive environment. For that reason, this entrepreneurship course gives you the opportunity to know and apply best practices, taking into account entrepreneurship and innovation models that will allow you to take advantage of the strengths that posseses the family business, in order to create a suitable business for next generations.

In this entrepreneurship course you will have the opportunity to know the instruments and components that involve entrepreneurship; from ideation, market validation and value proposition, to present your sales plan to attract investors (Business Pitch).

This online course delivers the knowledge and tools necessary for the success of a venture in the family business.

The Center for Entrepreneurial Families and EGADE Business School of the Tecnológico de Monterrey is the ideal institution to develop these skills, since Tecnológico de Monterrey is the number 1 university in Mexico and the 6th best in Latin America according to Times Higher Education (THE) 2016.

Professors at Center for Entrepreneurial Families are highly qualified and recognized as part of the worldwide STEP project for family entrepreneurship, and EGADE Business School is the number 1 business school in Latin America in MBA program, according to the ranking of AméricaEconomía.

Taught by

Fernando Sandoval Arzaga, Luis Antonio Marquez-Heine, Juan Pablo Murra Lascurain and David Salvador Xotlanihua González