TS-6: Tourism Marketing

Tourism is one of the fastest growing industries in the world and there is heavy competition among destinations and service providers to increase their market share. In such situations, it is necessary for all the players of the tourism industry to have a more professional marketing approach. The basic objective of this course is to provide learners with an understanding of marketing in general and tourism marketing in particular. Course credits-8

WEEK

TOPICS

Week-1

Unit 1: Introduction to Tourism Marketing-Approaches, Relevance and Role

Unit 2: Market Segmentation

Week-2

Unit 3:Tourism Markets: International and Domestic

Unit 4: Marketing Research

Week-3

Unit 5: Competitive Analysis and Strategies

Unit 6: Forecasting for Tourism and its Products

Week-4

Unit 7: Role of Technology in Tourism Marketing

Unit 8: Role of Public Organisations

Week-5

Unit 9: Role of Local Bodies

Unit 10: Role of NGOs

Week-6

Unit 11: Socially Responsible

Unit 12: Social Marketing

Week-7

Unit 13: Product Designing

Unit 14: Pricing Strategies

Week-8

Unit 15: Promotion Strategies

Unit 16: Distribution Strategies

Week-9

Unit 17: The Fifth P: People, Process and Physical Evidence

Unit 18: Familiarization Tours

Week-10

Unit 19: Seasonal Marketing

Unit 20: Trade Fairs and Festivals

Week-11

Unit 21: Regions, Cities, Leisure Spots

Unit 22: Events, Activities, Individuals

Week-12

Unit 23: Shopping, Education and Culture

Unit 24: Marketing Local Foods

Week-13

Unit 25: Star Category Hotels

Unit 26: Alternative Accommodation

Week-14

Unit 27: Supplementary Accommodation

Unit 28: Linkages in the Trade

Week-15

Unit 29: Airlines Marketing

Unit 30: Tourist Transport Marketing

Week-16

Unit 31: Travel Agency Marketing

Unit 32: Tour Operators Marketing