Strategic Management – The Competitive Edge

ABOUT THE COURSE:To assimilate the concepts of Strategic Management and the changes that have taken place in the market, esp. after the process of liberalization initiated by the Govt. of India in 1991. The participants will get an idea of the Basic Concepts, BoD and Corporate Responsibility, Environmental Landscape Analysis, Strategy - formulation, implementation, evaluation & control, Strategic Enablers - R&D, IT, KM, Technology, Strategic risk and other issuesINTENDED AUDIENCE:Engineers, B.E./B Tech, ME/M Tech; Scientists(M Sc/ PhD).PREREQUISITES:Better if holds Engineering DegreeINDUSTRY SUPPORT:All industries recognize the course

Week 1: Introduction to Strategic Management ;Concept of Corporate Strategy;Strategic Management Process Week 2:Board of Directors - Role and Functions ;Top Management - Role and Skills;Board Functioning - Indian Context Week 3:Environmental Scanning; Industry Analysis;Synthesis of External Factors;External Factors Analysis Summary (EFAS) Internal Scanning;Value Chain Analysis ;Synthesis of Internal Factors;Internal Factors Analysis Summary (IFAS) Week 4:Strategy Formulation;Strategic Factors Analysis Summary (SFAS) Business Strategy;Corporate Strategy Functional Strategy Strategic Choice Week 5:Strategy Implementation Organization Structure ;Corporate Culture ;Diversification;Mergers and Acquisitions Week 6:Evaluation and Control;Strategic Information Systems Week 7:Other Strategic Issues;R&D,IT Week 8:KM, Technology; Strategic Risk and other issues