Strategic Communication for Sustainable Development

This course aims to provide basic formal training to budding professionals, social workers, and students in the role of strategic communication in sustainable development.Course Goals:1. To help the students understand the role of communication in sustainable development2. To help students use strategic communication to solve problems of sustainable developmentINTENDED AUDIENCE: Elective, UG/ PG in Management/ Social Welfare.INDUSTRY SUPPORT: All major corporate houses for training in Corporate Social Responsibility/ Management of their in house foundations etc.

Week 1:

• Introduction to sustainability communication (30 minutes)&
• Why is communication important for sustainable development (30 minutes)
• Approaches to sustainability communication (1 hr)

  Week 2:

• Sociological & psychological perspectives of sustainability communication
• Sustainability communication: A systemic-constructivist perspective
• Strategies for sustainable development
• What is strategic communication?
• How is strategic communication related to sustainable development?

  Week 3:

• Steps of strategic communication for sustainable development

  Week 4:

• Applications of strategic communication in sustainable development
• Best practices in strategic communication in sustainable development

Final Examination: Multiple Choice Questions just like the weekly assignments