Marketing Management

Marketing is everything a company does to acquire customers and maintain a relationship with them. Marketing starts with understanding consumer's preferences for products and services and attempts to satisfy their different wants and needs in a profitable manner. Your business may offer the best products or services in your industry, but without marketing, your potential customers would not know about it.This course on marketing is designed to help you understand the why’s and how’s of marketing. This course provides you with an understanding of the principles of marketing. You will learn:Basics of marketingThe concept of segmentation, targeting, differentiation and positioningThe 4Ps of marketingConsumer behaviourBusiness marketingWe will explain what marketing is all about in the simplest of terms through videos, examples, experience sharing by experts in the field, discussions, self assessment and graded assignments.

Week 1: Introduction to MarketingWeek 2: Segmentation and TargetingWeek 3: Differentiation and PositioningWeek 4: Consumer BehaviorWeek 5: B2B Marketing and Marketing Strategy (Product Decisions)Week 6: Marketing Strategy (Product, Service and Pricing Decisions)Week 7: Marketing Strategy (Place Decisions)Week 8: Marketing Strategy (Promotion) and Product Life Cycle"

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