Institutional Management for Entrepreneurship

In the present Post Covid-19 scenario, unemployment has become one of the major concerns. The severity of this problem has been aggravated by increasing population, automation in industries along with various other associated socio-economic problems. Developing expertise among youth to set up their-own enterprise could be one of the solutions to curb the issue. The aspect of developing expertise in business start-up involves development of capability of opportunity identification, innovative mind-set, development of technology, protecting one’s own developed intellect. This capacity building is further to be complemented by the knowledge about the policies and programs of Government initiated at the National Level such as: under AtmaNirbhar Bharat Abhiyan, Make in India, Start-up India, Stand-up India, Digital India Programs etc., role and functioning of the Ministry for the promotion of Skill Development and Entrepreneurship (MSDE), Liberal financing of ventures through schemes like Collateral free loans for business Mudra Loan, and other Bank Schemes, States and Union Territories level policy initiatives to create business ventures in the country. The role of incubator for business start-up push and their initial support for digital marketing and management also need to be imparted. This module has been designed to train the senior faculty of technical institutions to address all the above concerns. It is full of real life case studies and will develop requisite knowledge, skills and attitudes amongst faculty towards institutional management for promoting and developing entrepreneurship and business start-ups amongst the students.MODULE OUTCOMESAfter going through this module, the learner will be able to:·Develop understanding about the complete process of business start-up and managing an enterprise.·Appreciate the importance of innovations and technology development in the path to business start-up.·Gather information pertaining to set-up and management of incubation centres in institutions.·Improve understanding of rural centred entrepreneurship, Digital Marketing and Branding, patenting and dealing with the intricacies of IPR issues.

Sr No.

Units and Lessons/Sub-Units

1.

Entrepreneurial Competency Mapping and Business Opportunity Identification

Entrepreneurship in modern Times, Entrepreneurial Competencies, Environmental Scanning and Opportunity Identification

2.

Entrepreneurial Eco-System and Business Incubation

Eco-System at National, State and District Level, Science Parks, R&D Parks, Business Incubators

3.

Technology Development

Features, Contribution, Harnessing of Technology Development, Innovation Process, Innovation Model Process Flows, Innovation management process

Creativity and innovation for state-of-the-art Product or Service development

4.

Intellectual Property Right, Technology Transfer and Commercialization

Relevance of IPR in Present Times, Overview of IP Filing Processes, Technology Transfer, IP Landscaping and Freedom to Operate Analysis, IP Valuation and Financial Modelling, Creating and Managing a Commercialization Strategy

Patent aggregation

5.

Business Start-ups

Various Forms/Types of Business Organization including Section 8 company, Business Plan Formulation, Legal issues and important labour laws, Equity, Spinoff and Start-up, Relation of Business and Institute-Hand off

6

Rural Centered Entrepreneurship

Eco System for rural entrepreneurship, Rural marketing, Managing Rural Start-ups

Agri-Based Businesses

7

Digital Marketing and Branding

Online survey and promotion of products and services, Effective product / service communication, Brand Creation, Development and Management

8.

Management of Business Enterprises

Production Management, Financial Management, Human Resource Management, Emerging concepts in Enterprise Management