Gamification as a Business Strategy

This course provides an in-depth introduction to Gamification as a basis for competitive marketing strategies and execution. Students will learn how to use gamification techniques for enhancing customer engagement and adding values to customer experience using gamified instruments, and manage customer relationship for effective marketing decisions. Students will gain hands-on experience with the techniques and theory covered in this course.At the end of the course, students should be able:1. To Understand Gamification Strategy2. To familiarize with application of Gamified App in business activities3. To analyze appropriate metrics to measure the successful business through Gamification4. To Determine marketing personas and Game Elements5. To Measure the benefits of Gamification in making business decisions

Week 1: Introduction to gamification
Week 2: Underpinning of gamification
Week 3: The gamification instruments
Week 4: Gamification for sustainable business
Week 5: Testing gamification and tracking KPIs
Week 6: Gamification and industry application

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Exam schedule