Environmental Communication

The course is developed to enable the undergraduate students to get a comprehensive understanding of the communication of environmental themes and issues. Being an interdisciplinary area, the course covers the essential elements of environmental studies and a detailed account of environmental communication. Though designed as an independent one, this course can also be taken as a supporting course to the University Grants Commission’s mandatory course titled Environmental Studies now stipulated at undergraduate level. This course offers sufficient understanding on a wide range of areas from public communication campaign to environmental communication skills required for print, audio, visual and digital communication media. In addition to this, the course covers nature and wildlife photography, public relations and corporate communication that are essential for movements and governmental and non-governmental agencies working for environmental awareness and protection.

Week 1Day 1 : Module 1- Environmental Communication : Definition, Scope and Importance 

Day 2 : Module 2 -Basics of Environmental Literacy 
Day 3 : Module 3 -Ecosystems 
Day 4 : DiscussionDay 5 : Assignments
Week 2
Day 1 : Module 4 - Natural resources and associated problems 
Day 2 : Module 5 - Major Environmental Issues and strategies 
Day 3 : Module 6 - Need for Public Awareness about Environmental Issues 
Day 4 : DiscussionDay 5 : Assignments
Week 3 Day 1 : Module 7- Public Understanding of Biodiversity conservation 
Day 2 : Module 8 - Public Understanding of Environmental Pollution 
Day 3 : Module 9 - Public Understanding of Climate change 
Day 4 : DiscussionDay 5 : Assignments

Week 4
Day 1 : Module 10 - Major Government Institutions for Environmental Protection 
Day 2 : Module 11- Major International Agencies for Environmental Protection 
Day 3 : Module 12- NGOs in Environment
Day 4 : DiscussionDay 5 : Assignments
Week 5
Day 1 : Module 13 - Planning Environmental Communication CampaignDay 2 : Module14 - Audience Analysis
for Environmental CommunicationDay 3 : Module15 - Message Development
for Environmental CommunicationDay 4 : DiscussionDay 5 : Assignments
Week 6
Day 1 : Module16 - Characteristics of Effective Messages
Day 2 : Module 17 - Developing Posters
Day 3 : Module 18-Brochures , Pamphlets, Press Releases
Day 4 : DiscussionDay 5 : Assignments
Week 7
Day 1 : Module 19 - Media Selection
Day 2 : Module 20 - Characteristics of Mass Media

Day 3 : Module 21- Environmental journalism

Day 4 : DiscussionDay 5 : Assignments
Week 8
Day 1 : Module 22 - Reporting Environmental Issues
Day 2 : Module 23 - Environmental Reporting in Print Media

Day 3 : Module 24 - Environmental Reporting in Television
Day 4 : DiscussionDay 5 : Assignments
Week 9
Day 1 : Module 25 - Environmental Communication through Radio
Day 2 : Module 26 - Environmental Communication online

Day 3 : Module 27- Multimedia Communication

Day 4 : Discussion
Day 5 : Assignments
Week 10
Day 1 : Module 28 - Basics of Photography
Day 2 : Module 29 - Nature Photography
Day 3 : Module 30 - Wildlife Photography
Day 4 : DiscussionDay 5 : Assignments
Week 11
Day 1 : Module 31- Eco-friendly communication channels
Day 2 : Module 32 - Environmental Advertising

Day 3 : Module 33 - Public Relations for Environmental Institutions

Day 4 : Discussion
Day 5 : Assignments
Week 12
Day 1 : Module 34 - Crisis and Risk Communication
Day 2 : Module 35 - Negotiation and Lobbying Strategies and Conflict Resolution Methods

Day 3 : Module 36 - Career Prospects in Environmental Communication
Day 4 : Discussion
Day 5 : Assignments