Business Fundamentals for Entrepreneurs (Part 2: External Operation)

ABOUT THE COURSE:Business Fundamentals for Entrepreneurs - Part 2: External OperationStarting a new business can be an exciting but daunting prospect for aspiring entrepreneurs. Modern companies are multi-disciplinary and complex entities especially as they scale up. Founders need appreciation and awareness of many different functional domains, as well as hard & soft skills.The 2-part ‘Business Fundamentals for Entrepreneurs’ course is designed to provide an integrated, holistic, real-world and multi-disciplinary overview of how companies operate.This course “Business Fundamentals for Entrepreneurs (Part 2: External Operation)“covers the external aspects of a company (e.g. marketing, sales, customer service supply chain, retail & distribution). The course instructor, Prof. Devdip Purkayastha is a Professor-of-Practice at the DS School of Entrepreneurship at IIT Bombay. He combines 30+ years of senior management experience in global leading companies across diverse sectors, and various roles in India and abroad plus 6+ years of teaching & mentoring Entrepreneurship students at IIT BombayAfter this course, students can enrol into more specialised management and entrepreneurship courses at NPTEL or at their respective collegesINTENDED AUDIENCE: All Engineering, Science, Arts and Commerce Students,interested in Management & EntrepreneurshipINDUSTRY SUPPORT: ‘Entrepreneurship’ is a national priority for India and supported by various missions like Startup India, Smart India and policies like National Innovation & Startup Policy. It is being encouraged at all IITs and Higher Institutes. Entrepreneurship is also encouraged across all industries and domains. Many companies support entrepreneurship through their CSR funds, through setting up incubators or partnering with entrepreneurs

Week 1:
Introductory Module: Course Structure & Overview
Studying Markets, Competitors & Customers
Module 1: Market & Competitive Research
Module 2: Customer Profiles and Segments

Week 2:Winning in the Market Place
Module 3: Marketing and Positioning
Module 4: Branding & Advertising

Week 3:Building Customer Loyalty
Module 5: B2B and B2C Sales Management
Module 6: Customer Service Management

Week 4:Reaching your Customers
Module 7: Supply Chain Management
Module 8: Retail and Distribution Management