Business Environment

This is a course from IIS (deemed to be University), Jaipur.Business Environment requires a rigorous examination of the external and internal environment affecting the contemporary business scenario. A thriving manager needs to be aware of the dynamic environment, related issues, and sensitivity towards societal needs. Managers, regardless of industry or company size, must approach their operating strategies, from a global perspective.The course provides an analysis of the global business environment and its impact on businesses. The course also includes appropriate examples, cases and scenarios. This will help the practitioners and budding scholars of management to make the best decisions.The basic objective of the course is:To identify the definable aspects of business environment within which a business organisation has to functionTo develop an insight so as to adapt to the changing trends of business environmentTo explore the pragmatic parameters which influence decision making process in business

Week 1 Basics of Business Environment

• Business: Concept of Business, Scope and Characteristics of Business, Types of Business Organisations, Liberalisation, Privatisation and Globalisation
• Business Environment: Levels of Business Environment- External- Macro, Micro, Internal.
• Competitive Structure of Industries, PESTLE, SWOT, Porter’s Five Forces Model
• Environment Analysis, Changing dimensions of Business Environment

Week 2 Socio Cultural Environment

• Demographic Environment

Week 3 Culture: Elements

• Nature and Impact of Culture on Business
• Cultural Elements- Language, Religion, Family, Aesthetics, Education, etc.

Week 4 Economic Environment

• Nature of Economy, Elements of Economic Environment
• Economic Systems and Business Environment
• Economic planning in India, Economic Policies and Conditions

Week 5 Polito-Legal Environment

• Political Environment: Political Environment and Economic System
• Types of Political Systems, Risks posed by Political Systems
• Political Institutions- Legislature, Executive, Judiciary, Role of Government in business
• Legal Environment: Major regulations pertaining to Business, Intellectual Property Rights.

Week 6 Financial Environment

• Financial System and its components
• Financial Institutions in India and their role
• Foreign Investments, Foreign Direct Investments
• Need for FDI in developing countries, Factors influencing FDI

Week 7 Natural and Technological Environment

• Natural resources and sustainability, Renewable and Non-renewable resources
• Environmental issues related to Business Global Warming, Carbon credits, Industries and Pollution.
• Technology and Competitive Advantage, Innovation, Technological Leadership, sources of technological dynamics, impact of technology on globalisation, Technology transfer, technology adaption, Digitalisation of Business

Week 8 Corporate Social Responsibility

• CSR concept, Need for social responsibility of business, Social Responsibility of Business towards different groups
• Barriers to social responsibility, Business Ethics, Corporate Governance
• Social Audit

Week 9 Economic Integration

• Economic Integration: Levels of Economic Integration, Effects of Economic Integration, Major Regional Trading Blocs
• WTO- Objective and Evolution of GATT, Uruguay Round, GATT vs WTO, Organisation of WTO, Functions of WTO, TRIPS, TRIMS, GATS, Dispute Settlement Mechanism, Dumping and anti-dumping measures.