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UExcel Principles of Marketing: Study Guide & Test Prep

Offered By: Study.com

Tags

Marketing Courses Advertising Courses Public Relations Courses Market Research Courses Consumer Behavior Courses Global Marketing Courses

Course Description

Overview

Boost your confidence before taking the UExcel Principles of Marketing exam by reviewing our helpful test prep course. These video and text lessons cover all the subjects you could see on the exam and act as a flexible, comprehensive study guide that you can access and study at any time.

Syllabus

  • Ch 1. Introduction to Marketing
  • Ch 2. Marketing Environment Factors
  • Ch 3. The Marketing Process
  • Ch 4. Marketing Information & Research
  • Ch 5. Consumer Buyer Behavior
  • Ch 6. Business Buying Behavior
  • Ch 7. Marketing Strategy
  • Ch 8. Products, Services & Brands
  • Ch 9. Distribution & Logistics
  • Ch 10. Promotion, Advertising & Public Relations
  • Ch 11. Direct & Online Marketing
  • Ch 12. Selling & Pricing Strategies
  • Ch 13. Global Marketing Strategies
  • Ch 14. Social Responsibility & Marketing Ethics
  • Ch 15. UExcel Principles of Marketing Flashcards

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