TECEP Advertising: Study Guide & Test Prep
Offered By: Study.com
Course Description
Overview
The fun video and text lessons in this course help you prepare for the TECEP Advertising exam. Gain insight into questions you will be asked on the day of the exam by reviewing our engaging lessons and accessing short quizzes and practice exams from any location.
Syllabus
- Ch 1. Overview of Advertising Management
- Ch 2. Overview of Integrated Marketing Communication
- Ch 3. Market Segmentation
- Ch 4. Fundamental Marcom Decisions & Target Marketing
- Ch 5. Fundamental Marcom Decisions & Positioning
- Ch 6. Fundamental Marcom Decisions & Marketing Objectives
- Ch 7. Creating & Assessing Ad Messages
- Ch 8. Media Planning & Analysis in Advertising
- Ch 9. Internet Advertising
- Ch 10. Sales Promotion Techniques
- Ch 11. Marcom Tools
- Ch 12. Ethical, Regulatory & Environmental Advertising Issues
- Ch 13. TECEP Advertising Flashcards
Related Courses
Grundlagen des MarketingFachhochschule Lübeck via iversity Entrepreneurship 101: Who is your customer?
Massachusetts Institute of Technology via edX Iniciativa Empresarial: Construyendo mi modelo de negocio
Galileo University via Independent Innovation for Entrepreneurs: From Idea to Marketplace
University of Maryland, College Park via Coursera Market Analysis at the Bottom of the Pyramid
+Acumen via NovoEd