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Storytelling for Content Marketing

Offered By: Study.com

Tags

Content Marketing Courses Storytelling Courses Social Media Courses Audience Engagement Courses

Course Description

Overview

Utilize this corporate training course to help your employees understand more about using storytelling in content marketing. The short and engaging lessons can be viewed on a computer or mobile device for flexible and convenient studying.

Syllabus

  • Ch 1. Historical & Scientific Context of Storytelling
  • Ch 2. Effective Storytelling Elements
  • Ch 3. The Audience Relationship in Storytelling Marketing
  • Ch 4. Storytelling Frameworks & Techniques
  • Ch 5. Business Applications of Storytelling
  • Ch 6. Marketing Applications of Storytelling
  • Ch 7. Brand Strategy & Social Media for Content Marketing
  • Ch 8. Content Marketing Process

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