Intro to Public Relations

Use this course to increase what you know about public relations. Our engaging lessons and self-assessment quizzes help you understand the ins and outs of public relations, and the course can be used as a convenient textbook supplement, homework help tool or test preparation resource.

• Ch 1. Defining Public Relations
• Ch 2. History & Growth of Public Relations
• Ch 3. Communication in Public Relations
• Ch 4. Public Opinion & Attitudes
• Ch 5. Management in Public Relations
• Ch 6. Ethics in Public Relations
• Ch 7. Law & Public Relations
• Ch 8. Research Methods in Public Relations
• Ch 9. Types of Media
• Ch 10. Employee Relations
• Ch 11. Government Relations & PR
• Ch 12. Community Relations & PR
• Ch 13. International Consumer Relations
• Ch 14. Effective Writing for Public Relations
• Ch 15. The Public Relations Plan
• Ch 16. Integrated Marketing Communications
• Ch 17. Crisis Management in Public Relations
• Ch 18. Launching a Career in Public Relations