Principles of Marketing Textbook

This principles of marketing textbook replacement course covers all of the topics in a standard marketing textbook. The lessons offer a convenient way for students to study, interactive materials for teachers to engage their classes, and an effective alternative to expensive or outdated textbooks.

• Ch 1. Marketing Philosophies and Ethics
• Ch 2. Competitive Advantage
• Ch 3. The Marketing Environment
• Ch 4. International Marketplace
• Ch 5. Consumer Decision Making
• Ch 6. Business Marketing and Marketing Research
• Ch 7. Segmentation and Product Marketing
• Ch 8. Managing a Product and Retailing
• Ch 9. Services Marketing, Marketing Channels & Supply Chain Management
• Ch 10. Promotion, Advertising and Public Relations
• Ch 11. Selling and Pricing Strategy