Business 102: Principles of Marketing

Business 102: Principles of Marketing has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. You'll learn from expert instructors who break down the basics of marketing in a way that's easy to understand. Take this course to get ahead on your degree.

• Ch 1. Marketing Philosophies and Ethics
• Ch 2. Competitive Advantage
• Ch 3. The Marketing Environment
• Ch 4. International Marketplace
• Ch 5. Consumer Decision Making
• Ch 6. Business Marketing and Marketing Research
• Ch 7. Segmentation and Product Marketing
• Ch 8. Managing a Product and Retailing
• Ch 9. Services Marketing, Marketing Channels & Supply Chain Management
• Ch 10. Promotion, Advertising and Public Relations
• Ch 11. Selling and Pricing Strategy
• Ch 12. Studying for Business 102