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Marketing 302: Consumer Behavior

Offered By: Study.com

Tags

Marketing Courses Microeconomics Courses Market Research Courses Consumer Behavior Courses Customer Satisfaction Courses Consumerism Courses

Course Description

Overview

Marketing 302 has been evaluated and recommended for 3 semester hours by ACE & 4 semester hours for NCCRS and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging marketing topics simple, and an excellent resource for getting a head start on your degree.

Syllabus

  • Ch 1. Introduction to Consumer Behavior
  • Ch 2. Factors Influencing Consumer Behavior
  • Ch 3. Consumers & the Decision Making Process
  • Ch 4. Consumer Behavioral Heuristics
  • Ch 5. Consumer Buying Behavior
  • Ch 6. Microeconomics in Consumer Behavior
  • Ch 7. Individual Financial Decision-Making
  • Ch 8. Experiential Consumption
  • Ch 9. Consumer Behavior Market Research
  • Ch 10. Influencing Consumer Behavior
  • Ch 11. Consumerism & Behavioral Appeals
  • Ch 12. Psychology of Price
  • Ch 13. Customer Satisfaction
  • Ch 14. Required Assignments for Marketing 302: Consumer Behavior
  • Ch 15. Studying for Marketing 302

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