Marketing 302: Consumer Behavior

Marketing 302 has been evaluated and recommended for 3 semester hours by ACE & 4 semester hours for NCCRS and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging marketing topics simple, and an excellent resource for getting a head start on your degree.

• Ch 1. Introduction to Consumer Behavior
• Ch 2. Factors Influencing Consumer Behavior
• Ch 3. Consumers & the Decision Making Process
• Ch 4. Consumer Behavioral Heuristics
• Ch 5. Consumer Buying Behavior
• Ch 6. Microeconomics in Consumer Behavior
• Ch 7. Individual Financial Decision-Making
• Ch 8. Experiential Consumption
• Ch 9. Consumer Behavior Market Research
• Ch 10. Influencing Consumer Behavior
• Ch 11. Consumerism & Behavioral Appeals
• Ch 12. Psychology of Price
• Ch 13. Customer Satisfaction
• Ch 14. Required Assignments for Marketing 302: Consumer Behavior
• Ch 15. Studying for Marketing 302