Strategic Design for Social Media

Learn how to plan and deliver coherent and purposeful social media content

Creating a cohesive strategy for the creation of social media content is a complex and challenging task by itself. But in social media marketing, you also need to effectively engineer the conversation that this content stimulates.

On this three-week course, you’ll discover the thinking frameworks that an agency like Wilderness uses to create conversations that enhance the values and purpose of a brand.

Discover immersive marketing and how to develop immersion strategies

Data is extremely important in marketing, even more so in social media marketing. But you also need context to add meaning to the data and make it useful for conversation design.

You’ll learn about research and immersion strategies and how to create a full 360-degree view of your target audience through social media.

Explore the importance of user testing and optimising your content

Reviewing content is one of the biggest contributors to evolving what you produce. It’s important to review, optimise, listen, and refine content to better understand the impact of your strategy.

This course will guide you through the process of evolving and refining content across all platforms, using case studies from NOW TV and Discovery Channel.

Learn from the experts at Wildnerness

This course features expertise and insights from Wilderness, one of Europe’s fastest-growing independent agencies.

With clients including HBO, Universal, Direct Line, Sky, and Warner Brothers, and having been awarded the 2020 Drum Social Agency of the Year award, Wilderness are uniquely positioned to guide you through this course.

This course is designed for anyone looking to improve their digital marketing skills, especially social media and brand conversation design.

• People NOT Technology
• Introduction
• Introduction to week 01
• People not technology
• Think Like a Fan
• Platform Dynamics
• Authenticity
• Conclusions
• Research & Immersion
• Introduction
• Research & Immersion
• From Strategy to Media Platform
• Conclusions
• Trusting & Learning
• Introduction to the final week
• User optimisation & audience led refinement
• Confirmation & Revision
• Conclusion