Strategic Goals: How to Master Corporate Strategy

Explore stakeholder analysis to master your corporate strategy

How can you make your business plan a reality? In this two-week course, you’ll have the opportunity to learn the fundamentals of how to strategise for the future using stakeholder analysis and corporate level strategy.

Master your understanding of corporate strategy

Every business needs an action plan to bring it to life. This course will give you the chance to review everything you need to know to build a robust business strategy – from traditional and emerging motivations for organisations to pursue international expansions, the identity benefits of an international strategy plan and exploring global markets and diversification strategy.

Explore the fundamentals of international strategy

As you begin this course, you’ll have the opportunity to learn the tools to allow you to identify opportunities in foreign markets. You’ll explore how to identify international opportunities and common strategies – from exports and licensing to joint ventures and direct investment - and confront the risks associated with internationalisation.

Uncover foreign market entry strategies

You’ll be introduced to the basics of foreign market entry strategies. What can international markets offer a specific business? Is the business ready to go global – and what foreign markets should be considered for expansion first?

This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.

You can enhance your learning experience by following related courses, designed by Coventry University:

• An Introduction to Macro Environmental Analysis and Business Strategy
• Internal Analysis of a Company: From Value Chain to SWOT Analysis
• Competitor Analysis: From Business Level Strategy to Organisational Structures
• Strategic Planning: Target Markets and Business Decision-Making

• Strategic actions - international strategy
• Welcome to the course
• Identifying international opportunity
• Foreign market entry modes
• Summary activities
• Strategic actions - corporate-level strategy
• Welcome to Week 2
• Diversification as a corporate-level strategy
• Strategic actions – Diversification