Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials

Build a comprehensive social media marketing strategy.

With this rise of mobile phones and connectivity, digital marketing through social media is now the single most important component of the marketing mix for many organisations.

This is part 1 of a 4 part series. In Part 1, you’ll learn the step-by-step strategy setting tools and how you can get your message out and onto the screen.

You’ll learn easy-to-use techniques to help you develop digital marketing plans that will make your product or service stand out from competitors.

From organic to paid

Throughout this course, you’ll learn how to harness the free elements of social media, craft perfect profiles and use the algorithms to your advantage. Getting organic traffic and interactions can be even more effective than paid marketing, you need a good strategy to get it right.

You will try new paid marketing approaches, exploring strategies to hone your audience and get the most out of your spend.

A practical approach

Learn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives. Throughout this course you will gain access to tools and templates that will empower you to put together a well thought out and evidence based social media strategy.

People wanting to create a comprehensive social media marketing strategy, conduct an audit and set objectives

• Strategy Essentials
• Introducing Us, Learning to Learn, Introducing You
• Setting the Stage
• Benefits of Social Media Marketing
• Start Where You Are #1
• Strategy Essentials Quiz
• Setting Objectives
• Start Where You Are #2
• Setting Social Media Objectives
• Setting Objectives Quiz
• Next Steps