Social Entrepreneurship in Educational Technology: Ideation and Market Research

Use idea generation techniques to make your startup dreams a reality

This course covers the initial stages of developing your educational technology idea to ensure you are prepared for launch into the educational technology industry.

You’ll start with ideation, the creative process that helps turn your initial thoughts and into a business strategy.

Using a project-based approach, you’ll use idea generation techniques in a practical setting, and learn how to apply them to your ventures.

Discover effective market research methods

To help validate your initial ideas, you’ll delve into different market research methods to understand your target customer base.

You’ll learn how to identify problems and market opportunities for new ed-tech products, and how to use this to your advantage with your startup.

Learn alongside successful entrepreneurs and experts

Drawing from the experiences of established entrepreneurs, you’ll gather the tools and resources to create innovative EdTech products in the fast-growing landscape.

You’ll learn alongside experts in digital media and analytics to understand what it takes to be successful in the industry.

This course is part of the ‘How to Start an EdTech Business’ ExpertTrack, a comprehensive look into launching a venture in educational technology.

This course is for anyone interested in launching an ed-tech startup venture. You don’t need any prior experience, as you’ll gain the knowledge, skills, and strategy to succeed.

• EdTech as a Space for Social Entrepreneurship
• The Next Big Thing in Education: Do You Have an Idea for an Innovation?
• Case Spotlight
• Social Entrepreneurship: An Approach to Socially Responsible Innovation
• Design Thinking for Social Innovation
• The Design Thinking Approach
• Case Spotlight
• Applying the Design Thinking Approach
• Market Research: Validating Your Idea
• Using Marketing Research For New Product Development
• Case Spotlight
• Conducting Market Research