YoVDO

Digital Marketing Analytics

Offered By: Santa Monica College via California Community Colleges System

Tags

Digital Marketing Courses Google Analytics Courses A/B Testing Courses Return on Investment Courses Key Performance Indicators Courses Marketing Analytics Courses Web Analytics Courses Conversion Rate Optimization Courses

Course Description

Overview

This course provides an overview of approaches and practices in digital marketing measurements and analysis and offers an understanding of how tools, such as Google Analytics, can be utilized to inform strategic direction. Focusing on key performance indicators for digital marketing, students will learn how to measure and track online performance to determine digital marketing return on investment. Students will review factors that drive conversion and how to optimize conversion rates using data and A/B testing.

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