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Small Business Marketing Using LinkedIn

Offered By: Coursera Project Network via Coursera

Tags

LinkedIn Marketing Courses Social Media Marketing Courses Customer Engagement Courses LinkedIn Courses

Course Description

Overview

In this 1-hour long project-based course, you will learn how to use LinkedIn to promote your small business by creating a LinkedIn business page, connecting to the right customers, using the LinkedIn messaging feature, posting relevant content, joining groups, and creating your own group for your small business. This course will benefit small business owners with limited to no social media marketing experience.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Syllabus

  • Social Media Marketing for Small Businesses with LinkedIn
    • By the end of this course, learners will know how to use LinkedIn to promote their small business. They will know how to create a LinkedIn business page, how to connect to the right customers, use the LinkedIn messaging feature, post relevant content, join groups, and create their own group for their small business.

Taught by

Julia Arteno

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