YouTube Music Certification
Offered By: Google via Skillshop
Course Description
Overview
Learn to optimize YouTube channels for music artists, covering content strategy, branding, promotions, analytics, monetization, and rights management in this 4-hour certification program from Google. Explore official artist channels, engagement techniques, revenue models, and copyright policies to effectively manage and grow a music presence on the platform.
Syllabus
- Start here Optional
- [Optional] Take a pre-course survey
- Content and channel strategy Optional
- Channel branding and promotions
- Discovery
- Content types and value
- Official Artist Channels
- Promotions and engagement Optional
- Promotions
- Engagement
- Analytics Optional
- YouTube Analytics
- Music analytics and insights
- Business and revenue Optional
- How to make money on YouTube
- Ad-serving model
- Revenue assessment
- Subscriptions and other ways to earn
- Rights management Optional
- Copyright
- Rights management on YouTube
- Assets
- Policies and claims
- Certification Assessment
- YouTube Music Assessment
Tags
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