YouTube Music Certification

Learn to optimize YouTube channels for music artists, covering content strategy, branding, promotions, analytics, monetization, and rights management in this 4-hour certification program from Google. Explore official artist channels, engagement techniques, revenue models, and copyright policies to effectively manage and grow a music presence on the platform.

• Start here Optional
• [Optional] Take a pre-course survey
• Content and channel strategy Optional
• Channel branding and promotions
• Discovery
• Content types and value
• Official Artist Channels
• Promotions and engagement Optional
• Promotions
• Engagement
• Analytics Optional
• YouTube Analytics
• Music analytics and insights
• Business and revenue Optional
• How to make money on YouTube
• Ad-serving model
• Revenue assessment
• Subscriptions and other ways to earn
• Rights management Optional
• Copyright
• Rights management on YouTube
• Assets
• Policies and claims
• Certification Assessment
• YouTube Music Assessment