Use Google Analytics to Meet Your Business Objectives

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives. After completing this foundational learning path on Google Analytics, you'll be able to: Describe how Analytics addresses your business's measurement needs Set up your Analytics account in a way that supports your business objectives Navigate the key features of the Analytics interface to surface the insights you care about Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. This learning path is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.

• Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
• Pre-Self-Assessment
• Set Up Google Analytics Using Best Practices: Discover how Analytics can help you measure what you need to meet your business objectives. Learn how to set up your Analytics account, properties, data streams, and events.
• Use Digital Analytics to Grow Your Business
• Use Analytics for Web, App, or Both
• Set Up an Analytics Account for Your Business
• Configure Your Analytics Property
• Measure the Info You Need with Analytics
• Practice with the Analytics Demo Account: Get familiar with Analytics by exploring the Google Analytics demo account. Follow the instructions in the link to gain access to the Analytics demo account. Once you gain access, you'll be ready to go on a guided tour of the different features, where you can explore fully functioning Analytics properties. (Don't worry you can't break anything!)
• How to Use the Analytics Demo Account
• Gain Access to the Analytics Demo Account
• What to Expect from the Rest of this Training
• Learn How to Navigate the Analytics Interface: Get oriented in the Analytics interface by following a guided tour in the Analytics demo account. Follow the instructions in each blue box. At the end of the tour, come back to this page to practice navigating the interface, and learn how to switch between Analytics accounts. Note: This training is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.
• Take a Tour of the Analytics Interface
• Get Familiar with the Analytics Interface
• Get Familiar with Analytics Reports: Learn how to navigate Reports in Analytics by following a guided tour in the Analytics demo account. Follow the instructions in each blue box. Once you've completed the tour, come back to this learning path to find out how to use Reports to gain insights about your business. Note: This training is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.
• Take a Tour of Comparisons in Analytics Reports
• Learn How to Use Reports in Analytics
• Get Hands-on with Explorations in Analytics: Learn how to navigate Explorations in Analytics by following a guided tour in the Analytics demo account. Follow the instructions in each blue box. Once you've completed the tour, come back to this learning path to find out how to use Explorations uncover deeper insights about how your customers engage with your business. Note: This training is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.
• Take a Tour of Explorations in Analytics
• Learn How to Use Explorations in Analytics
• Choose Your Account and Property Settings : Learn how to navigate the account and property settings in your Analytics account. Explore the Configure menu, and follow a guided tour in the Analytics demo account. Follow the instructions in each blue box. Once you've completed the tour, come back to this learning path to find out how to navigate the Admin menu. Note: This training is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.
• Learn How to Use the Analytics Configure Menu
• Take a Tour of the Analytics Admin Menu
• Learn How to Use the Analytics Admin Menu
• Post-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
• Post-Self-Assessment