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Optimize performance in Search Ads 360

Offered By: Google via Skillshop

Tags

Attribution Models Courses Budget Management Courses Customer Engagement Courses

Course Description

Overview

Optimization means using performance data to find what gets results and doing more of it. This training shows you how to optimize with Search Ads 360. Take the courses, pass the Assessment, and earn an Achievement to display on your profile.

Syllabus

  • Optimize Performance In Search Ads 360 Optional
    • Optimize Search Ads 360 ad content
    • Engage customers with targeted ads
    • Pick a Search Ads 360 attribution model
    • Optimize with holistic insights
    • Detect common optimization issues
    • Implement bid strategy best practices
    • Manage budgets in Search Ads 360
  • Pass the Assessment and earn an Achievement
    • Optimize performance in DoubleClick Search Assessment

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