Learn How to Create Google Search Campaigns

Understand the basics of creating Google Search campaigns to reach your customers with the right message at the right time. After completing this foundational Google Ads Search learning path, you'll be able to: Align the goals of your business with the benefits of Google Search campaigns. Understand best practices to set yourself up for success. Use Google’s Search Audience solutions to connect with users, build awareness and consideration, and drive action among the consumers you value most. Use a variety of ad formats to reach and engage users, enable them to take action, and achieve your marketing objectives. Use Google’s Smart Bidding strategies to save time and increase efficiency in your Search campaigns. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

• Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
• Pre-Self-Assessment
• Get Started with Search Campaigns: Learn how to align the goals of your business with the benefits of Google Search campaigns. Apply best practices to set yourself up for success.
• Reach your Goals with Search Campaigns
• Develop a Strong Search Campaign Structure
• Engage with the Right Users on Search: Learn how to use Google's Search Audience solutions to connect with users, build awareness and consideration, and drive action among the users you value most.
• Create a Keyword Strategy to Reach Users
• Increase Reach with Dynamic Search Ads
• Build a Remarketing Strategy for Search Ads
• Create a Prospecting Strategy for Search Ads
• Try It Out: Create and Implement a Remarketing List
• Connect with Users through Search Ad Formats: Use Google Search ad formats to deliver your unique message to your desired audience. Use a variety of ad formats to reach and engage users, enable them to take action, and achieve your marketing objectives.
• Reach Users with Expanded Text Ads
• Engage Users with Responsive Search Ads
• Assist Users with Ad Extensions
• Boost Efficiency with Smart Bidding in Search: Use Google's Smart Bidding strategies to save time and increase efficiency in your Search campaigns.
• Increase Traffic with Maximize Clicks Bidding
• Increase Growth with Value-Focused Bidding
• Drive Action with Conversion-Based Bidding
• Boost Awareness with Target Impression Share
• Try It Out: Apply a Target CPA Bidding Strategy
• Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
• Post-Self-Assessment