Learn How to Create and Optimize Google Display Ads Campaigns

Master the fundamentals of creating a Google Display ads campaign to meet specific marketing objectives. After completing this foundational Google Display ads learning path, you'll be able to: Create and manage Google Display ad campaigns Apply best practices Optimize campaigns for maximum impact Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

• Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
• Pre-Self-Assessment
• Get Started on Your New Display Campaign: Setting up a new Google Display ads campaign? Learn how to choose your campaign goal, Google Display campaign type, budget, and campaign-level settings.
• Choose Your Goal and Display Campaign Type
• Set Up Display Campaign Settings and Budget
• Try It Out: Create a Google Display Campaign
• Set Up Your Display Campaign Bidding Strategy: Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it's running.
• Set Up Your Display Campaign Bidding Strategy
• Try It Out: Set Up Your Bidding and Budget
• Set Up Display Ad Formats to Meet Your Goals: Learn how to set up Google Display ads, apply best practices, and optimize your ads.
• Set Up Display Ad Formats to Meet Your Goals
• Set Up Google Display Ads Audiences: Learn how to set up Google Display ads Audience solutions to reach or re-engage prospective customers. Discover how to apply best practices and optimize your campaign once it's running.
• Set Up Remarketing Audiences for Display
• Set Up Similar Audiences for Display
• Set Up Audiences to Influence Consideration
• Set Up Audiences to Drive Awareness
• Try It Out: Define a Display Audience
• Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
• Post-Self-Assessment