Learn How to Create and Optimize Discovery Campaigns

Learn the fundamentals of creating a Discovery campaign After completing this foundational Discovery campaign learning path, you'll be able to: - Create and manage Discovery campaigns - Apply best practices - Build inspirational Discovery ads Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

• Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
• Pre-Self-Assessment
• Explore the Value of Discovery Ads: Want to reach customers in their moments of discovery? Learn about Discovery ads, how they work, and why to use them to reach your marketing objectives.
• Explore the Value of Discovery Ads
• Set Up a Discovery Campaign: First, learn the basics of setting up a Discovery campaign and the importance of picking the right assets. Then, step into the Google Ads interface to practice creating a new Discovery campaign and building ads that will stop customers mid-scroll.
• Set Up a Discovery Campaign
• Build Inspirational Discovery Ads
• Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
• Post-Self-Assessment