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Google Marketing Platform Academy: Display & Video 360

Offered By: Google via Skillshop

Tags

Digital Marketing Courses 360 Video Courses Audience Analysis Courses Campaign Optimization Courses Video Advertising Courses Display Advertising Courses

Course Description

Overview

Explore the livestreams below to learn how to reach today’s always-connected audiences wherever they are. Learn from Google Product Experts how to work smarter with end-to-end campaign management for enterprises in one tool- from media planning and creative development to measurement and optimization.

Syllabus

  • Google Marketing Platform OnDemand Complete 1 in any order: Explore these short, on demand videos with tips on how to make the most of your Display & Video 360 campaigns.
    • GMP OnDemand - Performance & Pacing Optimizations at Scale in Display & Video 360
    • GMP OnDemand - Unique Reach Reports in Display & Video 360
    • GMP OnDemand - Creative Module in Display & Video 360
    • GMP OnDemand - Tag Wrapping in Display & Video 360
    • GMP OnDemand - Targeting Expansion in Display & Video 360
  • Audiences: Discover how audience features in DV360 can assist with each step of your customers' online journey in your full funnel digital strategy through our See, Think , Do, Care approach to audiences.
    • GMP Academy: Discover how audience features in DV360 can enhance your digital strategy
  • Automation Complete 1 in any order: Learn how to set up bidding automation in Display & Video 360 to improve campaign performance and save time on campaign management.
    • GMP Academy: Campaign Automation in Display & Video 360
    • GMP Academy: Custom Bidding in Display & Video 360
  • Creatives: Discover creative formats you can access via Display & Video 360! Simple or advanced, you will find solutions and tools for every business need.
    • GMP Academy: Creative Excellence for DV360 - How to Deliver Great Ad Experiences at Scale
  • Inventory and Deals: Learn about the Marketplace and different Deal Types in Display & Video 360. We will talk about how to enhance your media buying with different features within Display & Video 360
    • GMP Academy: Enhancing Programmatic Media Investments through Deals in DV360
    • GMP Academy: The Lifecycle of a Deal in DV360

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