Create and Manage Google Ads Video Campaigns

When creating a Video campaign in Google Ads, it all starts with your marketing objective. Whether your goal is to drive awareness, consideration, or action, we’ll help you create a campaign that leverages the most appropriate solutions. Learn how to drive successful campaign outcomes across YouTube and the Google Display Network. In this learning path, you'll discover the best Video solutions that align to your marketing objective, as well as implementation tips and best practices. Then practice what you’ve learned by creating campaigns that align to each marketing objective. After completing this foundational Google Ads Video learning path, you'll be able to: Explain how Video campaigns drive success of the awareness, consideration, and action marketing goals Create a Video campaign in Google Ads to achieve a specific marketing goal Enhance the performance of a Video campaign with implementation tips for audience, format, bidding, and measurement solutions Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

• Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
• Pre-Self-Assessment
• Discover the Value of YouTube
• Discover the Value of YouTube
• Create Successful Video Campaigns: Discover how Video campaign solutions align to your specific marketing goals. Learn the fundamentals of creating a Video campaign in Google Ads.
• Prioritize Marketing Objectives on YouTube
• Get Started with Google Ads Video Campaigns
• Build Awareness with Video: Get to know the Video solutions that will help you achieve your awareness goals.
• Create Video Campaigns for Awareness
• Explore Audience Solutions for Awareness Goals
• Get to Know Awareness Video Ad Formats
• Increase Awareness with Video Bidding Solutions
• Evaluate Performance with Awareness Measurement Solutions
• Try It Out: Create an Awareness Video Campaign
• Grow Consideration and Interest with Video: Get to know the Video solutions that will help you achieve your consideration goals.
• Create Video Campaigns for Consideration
• Explore Audience Solutions for Consideration Goals
• Get to Know Consideration Video Ad Formats
• Increase Consideration with Video Bidding Solutions
• Evaluate Performance with Consideration Measurement Solutions
• Try It Out: Create a Consideration Video Campaign
• Drive Action with Video: Get started with creating Video campaigns for action goals.
• Create Video Campaigns for Action
• Get to Know Action Video Ad Formats
• Increase Action with Video Bidding Solutions
• Explore Audience Solutions for Action Goals
• Evaluate Performance with Action Measurement Solutions
• Try It Out: Set Up Conversion Tracking
• Explore Creative Essentials for YouTube
• Explore Creative Essentials for YouTube
• Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
• Post-Self-Assessment