Vlogging for Business: Build Your Brand with Video

Do you want to develop more connection and trust with your customers? Give your brand a human face through the power of vlogging!

Getting in front of the camera and "being yourself" can be intimidating, but YouTuber and content strategist Erin Winters is here to help. Erin has successfully used vlogging to land more than 300k subscribers and grow her own business. Now she's ready to teach you how to vlog for business too. Whether you're a freelancer, small business owner, or a marketing pro working for a big brand, this class will cover everything you need to know to get started.

Through exercises and examples, you'll learn how vlogging can help:

• Humanize your brand
• Market without being sales-y
• Build community and connection

Plus, Erin shares her favorite tips, tricks, and strategies for planning, shooting, editing, and publishing vlog content across distribution platforms. 

If you’re looking for a way to incorporate more video marketing in your own business plans this is the perfect place to start. Erin offers straight-forward, beginner-friendly advice anyone can use to launch and grow a successful business vlog—and a successful business!

This class is for anyone new to vlogging for business. You don't need dedicated equipment or a lot of video experience to get started. Erin will show you how to start small and offer insights on upping your game when the time is right. 

• Introduction
• The Benefits of Vlogging
• Good vs. Bad Vlogs
• Finding What to Vlog About
• Planning the Content
• Shooting Your Vlog: Foundations
• Shooting Your Vlog: Other Techniques
• Editing Your Vlog
• Preparing to Post
• Final Thoughts