Turn Your Brand into a Money Making Machine - The BUSINESS of FASHION - Start Your Own Online Store

This Course empowers the student to turn their designs/company into a financially successful Brand. A great fashion Collection/Line is not enough to succeed. Owning your own Company is a big responsibility— you need a strong Business Plan to avoid failure. This Class will inspire the student to go out there and start their own company, successfully!

This Course covers areas on research and development, and the manufacturing process, and how to create your own Online store.  It addresses the importance of Social Media and all the different platforms.

It also includes philosophical topics such as vision and purpose fro your brand/business, and your core values for your company.

In this Course you will:

• Develop a Business Plan: a 6-part/components Plan.

• Executive Summary and Budgets

• Learn Consumer Research and Product Research

• Manufacturing: Domestic vs Overseas

• Production Process

• Print-on-Demand

• E-commerce — Your own Online Store

• Distribution and Marketing channels

• Online Presence and Social Media

• Shopify and similar platforms

• Bloggers and Influentials

• Reason/Purpose for your business

• Creating a VISION for your Company

• Core Values

• Quantum thinking in fashion design

In this Course the student learns how to develop a 6-Part Business Plan that will support the model necessary to establish a successful business.  It discusses the many options available nowadays (thanks to  the internet) to start your own company from scratch without much of financial investment.

A solid Business Plan is essential is succeeding in the fast paced world of fashion.  You must be aware of all the steps and precesses of taking your fashion designs from the runway to the streets.  You must know the manufacturing available to you: should you manufacture domestic or overseas.... Nowadays an online presence is so important for the success of a fashion brand - global visibility is not only available to you but it's a must. 

This Course also address the reason and purpose of why you (the designer) do what you do, what is your motivation and purpose.  Ir also touches on the infinite possibilities available if one is aware of our thoughts and how to direct them to create what we want to create - the sky is the limit!

• #1 - Intro. Overall view of class content.
• #2 - The Business Plan (6-parts). Market research.
• #3 - Company Overview. Market Analysis. Distribution.
• #4 - Financials. Cash Flow. Executive Summary. Elevator Pitch.
• #5 - Identify Your Customer. Consumer Research. Product Research.
• #6 - Manufacturing. Production Process. Print-on-Demand. Factories.
• #7 - Distribution. Online Presence. Shopify. Your Website.
• #8 - Marketing. Facebook Algorithms. Trade Shows. Bloggers. M.A.G.I.C. show.
• #9 - Vision and Purpose. Core Values. Your Unique Voice and Genius. Style.
• #10 - Quantum Thinking in Fashion Design.