The Vision of Leadership: How to Build a Social Mission-Driven Brand

Learn what it takes to start a brand with a social mission. In this 45-minute class, Warby Parker Co-founder and Co-CEO Neil Blumenthal reveals how to identify a problem you want to solve, craft a brand’s architecture and story, and launch your vision for the greater good.

Whether you’re curious how businesses begin, eager to build a brand of your own, or already in business, you’ll gain the clarity and insight to start making a difference!

• Introduction
• Social Impact
• Mission, Vision, and Brand Architecture
• Your Brand as a Story
• Launching
• Final Thoughts