The Ultimate Digital Marketing Class 2022: 6 Classes in 1
Offered By: Skillshare
Course Description
Overview
Learn Digital Marketing from the UK’s Award Winning Digital Marketing Agency Owner Joshua George!
I’ll be revealing the exact Digital Marketing blueprints and strategies that we use ourself at the agency, to generate several hundreds thousands of dollars in revenue EVERY single year for our clients.
These are all tried and tested strategies that are PROVEN to actually work in the real world.
I won’t just be showing you the theory behind these strategies, I’ll also be showing you how you can implement ALL of them in real-time ensuring everything you learn is super actionable!
6 Classes in 1
WHAT YOU'LL MASTER BY TAKING THIS CLASS
- Market Research - Learn how to identify what products and services people desperately need and will pay money for.
- Website Creation - Learn you how to build a professional website (without having to touch any code).
- Email Marketing - Learn how to build an email list and send out email marketing campaigns from scratch.
- Twitter Marketing - Master the most effective strategies you can use to promote your business on Twitter.
- Twitter Ads - Become a Twitter marketing pro and learn how to set up and create profitable Twitter Ad campaigns from the ground up.
- Cold Emailing - Learn how you to get infront of your target audience, provide value and start to generate interest in your products/ services almost instantly.
What you’ll learn
- Learn Digital Marketing from the UK's Award Winning Digital Marketing Agency Owner
- How to carry out market research along with the 3 question survey that will position you for success
- How to build a website from scratch (without any coding skills)
- Learn how to grow your very own email list and create revenue driving email marketing campaigns
- Become a Twitter marketing pro, learn how to set up and create profitable twitter ad campaigns from scratch
- Learn how to use effective cold email strategies to get your offer infront of key decision-makers
By the end of the class, you will be able to confidently implement marketing strategies across some of the biggest online marketing channels out there!
Most of the tools and strategies I recommend and teach you to use are completely free!
Syllabus
- The Ultimate Digital Marketing - Class Overview
- How Digital Marketing Works - High Level Overview
- What We're Going To Cover In This Section
- Why Is Market Research Important
- The 3 Question Survey That Positions You For Success
- How To Promote Your Survey And Get Responses
- How To Review The Data
- For Those Who Do Not Want To Send Out Surveys
- What We're Going To Cover In This Section
- What Is A CMS & Which One Should You Use
- How To Get A Free Domain & Set Up Hosting
- How To Install A Theme
- How To Install A SSL Certificate
- How To Get A Business Email For Free
- What We're Going To Cover In This Section
- What Is Email Marketing and Why Is It Important?
- How To Set Up A Mailchimp Account For FREE
- Everything You Need To Know About Lead Magnets
- How To Create A Lead Magnet For Free & Add It To Your Website
- 9 Strategies To Create An Effective Email Subject Line
- How To Create An Email Campaign In MailChimp
- How To Review The Data From Your Email Campaign
- What We're Going To Cover In This Section
- Setting Up Your Twitter Profile
- Who To Follow?
- Twitter Profile Optimisation
- Twitter Features
- What To Tweet About
- Twitter Likes
- How To Get Twitter Followers
- How To Use Hashtags Effectively
- The Power Of Twitter Polls
- How To Leverage Pinned Tweets & Threads
- How To Acquire New Clients Through Twitter
- Adding Twitter Buttons On Your Site
- What We're Going To Cover In This Section
- 5 Reasons Why You Should Use Twitter Ads
- Twitter Ad Structure
- How To Set Up Your Twitter Advertising Account
- Twitter Campaign Objectives
- Setting Up A Twitter Ad Campaign To Drive Website Traffic
- Ad Group Details & Bid Types
- Audience Demographics - Gender, Age & Location
- Ad Group - Devices
- Targeting Features
- Placements
- Twitter Ad Creative
- Reviewing Your Campaign Data
- Setting Up A Twitter Ad Campaign To Get More Followers
- How To Set Up Twitter Conversion Tracking
- Twitter Custom Audiences - Lists
- Twitter Custom Audiences - Website Activity
- What We're Going To Cover In This Section
- Why Cold Emailing Works
- How To Send Legally Compliant Emails
- Paid Vs Free Solutions
- TLDs
- Setting Up Your Cold Email Machine
- The Importance Of Email Deliverability
- Warming Up Your Email Address
- How To Improve Your Email Deliverability
- Things To Consider Before You Start Prospecting
- Prospecting Using Google
- Prospecting Using Online Directories
- Prospecting Using Hunter
- How To Find Out The Business Owners Name
- How To Verify If An Email Address Is Valid
- How To Outsource The Whole Prospecting Process
- What Are You Trying To Achieve?
- Creating Your Email Body
- The Importance Of Follow Up Emails
- How To Write Effective Follow Up Emails
- Real-time Walk Through Of Create A Cold Email Campaign Using Mailshake
- Everything You Need To Know About Email Signatures
- How To Test Your Email Deliverability
- Pitfalls To Avoid
- Phrases You Want To Avoid Using In Your Emails
- Email Open Rates
- Real-time Through Showing the Open & Response Rates From One Of Our Campaigns
- Why You Should Split Test Your Email Campaigns
- How To Split Test Your Email Campaigns
- Things To Keep In Mind When Setting Up Split Tests
- Cold Email Templates - Walk Through
- Conclusion.. bye for now!
Taught by
Joshua George
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