The Designer's Guide to Writing and Research

Design's most prolific writer Steven Heller shares why writing matters and what designers need to know. Presented in collaboration with AIGA, the professional association for design, this 30-minute class will help you bring clear, creative communication into every project.

As a former New York Times art director and author of over 100 books on graphic design, Heller has dedicated his career to illuminating the parallels between writing and design. Now, with this class, he empowers all designers, illustrators, and creatives with a crucial foundation for communicating and "designing" with language.

In three clear lessons, walk through the professional importance of research and writing to designers today, tactical best practices for developing your voice, and creative ways to communicate. Throughout, a short writing assignment helps you put each lesson into practice. Strengthen your skills to say what you mean in every project.

• Introduction
• Project Assignment
• Research
• Reading
• Writing
• Final Thoughts