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The Creative Process of Brand Building: Connecting Consumers & Companies through Stories

Offered By: Skillshare

Tags

Branding Courses Marketing Courses Visual Design Courses Brand Storytelling Courses Brand Building Courses

Course Description

Overview

Learn to build brands through stories with Tether founder Stanley Hainsworth, former creative director at Nike, LEGO, and Starbucks. In this 45-minute class, walk through the creative process of developing brand positioning, creating visual designs, and presenting to clients. It's a case-study driven class that walks through the real process that Tether used for Awake Chocolate. The lessons are perfect for writers, marketers, designers, and storytellers looking to develop emotional connections between consumers and brands.


Syllabus

  • Trailer
  • Introduction
  • Brand Story
  • Visual Execution
  • Presenting Your Work
  • Conclusion

Taught by

Stanley Hainsworth

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