The Beginner's Guide to SEO

Increase your website traffic by learning the basics of search engine optimization (SEO). In this course you’ll learn about:

• On-page SEO
• Off-page SEO
• Website Performance
• Keyword Research
• SEO Tools & Reporting

This class is for anyone who manages a website and is looking for proven methods that increase traffic and search engine rank.

You will need the following in order to take this class:

• A website
• A google account

FAQs:

Q: Who will this class help?

A: This class is designed for the SEO beginner who isn’t sure where to start and is looking to cut out the noise of & confusion of other SEO guides.

Q: Will this class help my site rank #1?

A: This class is aimed at giving our website the best chance at ranking higher in your niche. No one can guarantee 1st spot ranking and 1st spot ranking is arbitrary since a website typically ranks for multiple key phrases

Q: Can this advice hurt my sites rank?

A: This class uses safe “white hat” seo strategies that are recommended by Google and many SEO experts alike. While you may not improve for all keywords, or may rank lower for some abstract keywords, your performance as a whole should improve if this advice is followed.

Q: How long can it take to see results?

A: SEO is a long game. Persistence and time are the keys to success. On average positive SEO signals take 3-6 months to be seen.

Q: What prerequisites are required for this class?

A: You should already have a website that utilizes a content management system (CMS) like WordPress, Wix, Squarespace, etc...

• Introduction
• Prerequisites
• On Page SEO: Page Structure
• On Page SEO: Links
• On Page SEO: Titles & Descriptions
• Off Page SEO: Backlinks
• Off Page SEO: Social Media
• Off Page SEO: Guest Blogging
• Website Performance: Website Optimization
• Website Performance: Hosting
• Website Performance: Security
• Keyword Research: Phrases
• Keyword Research: LSI Keywords
• SEO Tools & Reporting: Google Search Console
• SEO Tools & Reporting: Google Analytics
• SEO Tools & Reporting: Spyfu
• Project Review & Conclusion