The Art of Typography: Communicate Effectively Through the Power of Type

This self paced course is for anyone with an interest in typography, from artists, graphic designers and illustrators to people who have to regularly make presentations. 

Whether you are a complete beginner to typography or need to refresh your passion for type the course will be inspiring, informative and fun.

What You'll Learn

• Intro to Typography and Communication. We will start by looking at how typefaces are used to communicate a message.
• History and Anatomy. We'll look into the history or type and the anatomy of typography .
• Brands and Logotypes. We will look at how brands use typefaces to enhance their brand values and clever ways of using letterforms. 
• Creating your own Typefaces. You'll learn a variety of ways to create your own typefaces including mixed media, digital material, and hand drawn objects.

What You'll Make

The final project will encourage students to draw on all their new found knowledge and love for type to create a typographic illustration of a favourite quote or lyric. Students will be encouraged to share their projects and thoughts in what will be a very interactive course. There will be plenty of opportunities for feedback. 

• Introduction to the course
• Introduction to Communication and Typography (03.40)
• 10 words, 10 typefaces (03.07)
• The History of Typography (slideshow)
• The Anatomy of Typography (18.53)
• Illustrator tutorial - Part 1 (11.05)
• Illustrator tutorial - Part 2 (08.02)
• Brands and logotypes (16.43)
• Creating typefaces (08.23)
• Hand drawn lettering into vectors - tutorial (08.42)
• Final project brief - layout your quote (05.41)
• My type of movie (08.00)
• Final project - adding other elements (07.29)
• Photoshop tutorial (18.26)
• The Art of Typography - round up