Storytelling for Small Business: Create a Killer Business Description that Sticks with People

You are probably asked all the time what your business does -- do you like your current answer? This class is for small business owners or entrepreneurs who are passionate about the services or products you provide but don’t consider yourself a writer. In this class, we’ll leave the usual boring list of facts behind and walk together step-by-step to apply basic storytelling principles to craft an engaging business description that will stick with your customers. By the end of this class, you’ll have a clear, concise go-to core story to use as the basis for copy on your website, social media channels, when networking, and elsewhere.

Download the PDFs referenced in the class here:

• Discovery Phase: 25 Thought Starter Questions
• Your Messy First Draft Worksheet
• Four Common Writing Mistakes and How to Fix Them
• Class Project Worksheet

• Class Intro
• The Power of a Core Story
• Discovering Your Story
• Write Your Messy First Draft
• Making It Sticky
• Four Common Writing Mistakes and How to Fix Them
• Adapting Your Story for Different Situations
• Your Class Project
• Parting Thoughts