Starting a Business The Right Way: Key Lessons for Busy Entrepreneurs

Having led, started, and advised startups and small businesses for the past 10 years, this course is my effort to fit many of my most important lessons, frameworks, principles, and potential mistakes/problems that I think entrepreneurs, founders, and small business owners should know and understand into a single, hour-long course. This course is intended for beginner to intermediate-stage stage founders who either (a) are thinking about launching a business or turning a side project into a startup or (b) who are in the early phase of their business and looking to develop product-market fit, employ best practices, and avoid common founder problems and mistakes.

• How to Launch a Startup or Small Business the Right Way (Intro)
• What Makes a Great Business?
• The Right Type of Business for You
• Planning Essentials for Entrepreneurs
• Helpful Class Resources
• Business Structures for Non-Legal Founders
• Minimum Viable Sales and Accounting
• Contract Essentials for Non-Legal Founders
• A Framework for Not Running Out of Money
• Talent, Hiring, and People Essentials
• A Formula for Getting to Product-Market Fit
• Applying this Class to My Own Startup
• Final Class Assignment and Conclusion