YoVDO

Start Your Photography Business

Offered By: Skillshare

Tags

Photography Courses Entrepreneurship Courses Social Media Marketing Courses Pricing Strategy Courses Business Planning Courses Client Acquisition Courses

Course Description

Overview

A step-by-step guide to launching your own successful photography business!

You want to make money with your photography, right?

This is the perfect course to help you launch your own photography business, and we're so glad that you're here.

We've created a complete blueprint to every aspect of running a successful business, and it's all here in this course. From the business side of things like registration, licenses and taxes to the marketing side of things like getting your first clients, creating a website and setting prices, you'll learn it all with this course.

Once you enroll, you'll get access to a downloadable workbook that includes action items, helpful tips and resources. Using the workbook together with the courses video lectures and case studies should make it easier than ever to get your business up and running.

You'll have your business up and running in no time!

What do we cover in this course?

  • Kinds of photography businesses

  • Choosing your business name & structure

  • Business registration, tax IDs, licenses and bank accounts

  • Building a business website

  • Setting your prices

  • Designing a portfolio that sells

  • Equipment you need to get started

  • How to get your first paying clients

  • Getting listed on Google Maps and search results

  • Expanding your online presence with modern marketing techniques

  • Tips for every step of a paid photography shoot

  • Scaling your business

  • and so much more!

Our goal is that by the end of this course, you'll have a photography business of your own. If there's anything we can do to make this course better for you, just let us know. As instructors we will continue to update this course with any latest skills or practices that will benefit you.

We can't wait to see you in the course!

Enroll now, and we'll help you start a photography business of your own!

Phil & Will


Syllabus

  • Welcome to Class
  • Why Do You Want to Start a Photography Business?
  • What Kind of Photography Business Do You Want to Start?
  • Important Personal Note from Instructor Will
  • Case Study: Starting a Photography Business
  • Introduction to this Section
  • Choose Your Business Name
  • Choose Your Business Structure
  • Register Your Business Name
  • Get Your Federal Tax ID
  • Get Your Business License
  • Get Your Business Bank Account
  • Register Your Online Accounts - Domain Name & Social Media
  • Branding Your Business
  • Set Your Prices
  • The Photography Gear You Need to Start a Business
  • Case Study: Business Basics
  • Case Study: Will's Equipment
  • Introduction to this Section
  • You Need to Prove Yourself
  • The Best Place to Find Your First Clients
  • What to Charge for Your First Clients
  • Important Note About Shooting Wisely
  • Case Study: Getting Your First Clients
  • Introduction to this Section
  • The Best Website Platforms for Photographers
  • What You Need to Put on Your Website
  • Tips for Designing the Perfect Portfolio
  • Case Study: Looking at Photography Websites
  • Introduction to this Section
  • Use Instagram to Grow Your Business
  • Use Facebook to Grow Your Business
  • Get Your My Google Business Listing
  • Get Your Yelp Business Page
  • Create Profiles on Photographer Review Sites
  • Find Work on Freelancer Job Sites
  • Use Craigslist to Find Initial Work
  • Case Study: Expanding Your Online Presence
  • Introduction to this Section
  • Step 1 - Meeting Your Client
  • Step 2 - Booking Your Client
  • Step 3 - The Shoot
  • Step 4 - Editing / Post
  • Step 5 - Final Delivery
  • Case Study: The Business Workflow
  • Introduction to this Section
  • Using Podio to Keep Track of Everything
  • Business Insurance
  • Accounting
  • Taxes
  • Scaling Up Your Prices
  • Attending Conferences and Meetups
  • Case Study: Continued Business Growth
  • Introduction to this Section
  • Why Should You Sell Your Prints
  • Choose the Best Printer
  • How to Price Your Prints
  • Where to Sell Your Prints Online
  • Selling Your Prints in Person
  • Wrapping Up This Section
  • Will's Tips for Personal and Creative Well-Being

Taught by

Phil Ebiner

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