Social Media ROI: How To Calculate The Value Of Your Social Media Marketing

If you’re a social media marketer, knowing how to calculate your Return On Investment (ROI) is the most valuable skill you can have!

In this class, we'll be covering 

• What social media ROI is, and how it can help your social media strategy
• How to calculate your ROI easily
• What to measure when you’re defining success
• How to calculate the value of conversions such as likes, engagements, and leads
• And more!

With eight lessons and two workbook exercises to guide you along your goal-setting journey, it's never been easier to get your social media strategy in gear for 2019!

This class is part of a larger course called Social Media Spending, which you can find on my website criticalsocial.co.za. So if you liked this class, and want to add some more skills to your arsenal including how to calculate ROI, and how to set your social media budget, I hope you'll check out the full course.

Enjoy the class, I'm looking forward to seeing your project!

All the best,

Dasia Lutova

Founder: Critical Social

[email protected]

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Download the class Workbook, fill it out, and share your social media goals with the community! We can cheer each other on and even provide helpful hints to keep you on track with your goals.

• Introduction
• What Is ROI?
• Scope and Measurement
• The ROI Formula
• Social Media Profit
• Social Media Investment
• Case Study 1: Becky's Hair Salon
• Case Study 2: Ramona's Flowers
• Investment To Return Ratio