Social Media Marketing: How to Create an Impactful Strategy for Any Business

Are you looking to develop a social media marketing strategy that will grow your business, strengthen the relationship with your audience and differentiate you from your competitors online? If that’s sounding like you, welcome... this class is just for you!

I know first hand how difficult it can be to know exactly where to begin with the process of developing a social media strategy. Do you begin by checking out what the competition is up to? Analysing your own efforts? Talking to your customers? 

And what do you actually need to look for in determining what’s working and what isn’t? Or to make things even more complicated... What if you’re starting completely from scratch?

Don’t worry, we will be answering all of these questions and much more within this class.

By the end of this class you will know how to:

• Assess the success of your business' current marketing activities and decide what to amplify, maintain and stop doing. 
• Find your competitors and learn from their strategy on each network.
• Identify your audience’s needs and behaviours and use this to direct your strategy.
• Understand where to direct your social media efforts and resources in order to have the most impact on your business objectives.
• Tap into the creative flow of your team and the wider business to create a strategy that’s uniquely your own.
• Create and present a strategy document in a way that wins over the decision-maker.
• Measure the success of your strategy within Google Analytics and other analytics dashboards.
• Make ongoing adjustments in the future..
• ...and more!

We’ll be going through and filling out the supplied documents and spreadsheets together step by step. And will be walking away from this class, confident in making recommendations to your business on how to move forward with your proposed social media strategy.

If you have any questions throughout the class, please don’t hesitate to pop into the discussions section and ask away! I’ll be happy to support you in whatever way I can.

Thank you so much for being here and I can’t wait to see you in class! 

ps. finished watching this class? Make sure to check out my complementary class on Content Planning below:

• Welcome!
• Setting Expectations
• Audit Your Current Efforts
• Ask The Hard Questions
• Work Backwards
• Define Your Audience
• Analyse Your Competition
• Craft a Content Strategy
• Amplify Your Social Strategy
• Create a Strategy Document
• Document Your Activities
• Measure Your Success
• Make Ongoing Adjustments
• Thank You!