Social Media Marketing: Building Your Brand & Audience On Social Media

In this class, I am going to be sharing everything you need to know if you want to build a brand and grow an engaged audience on social media. Whether you're a complete beginner or somebody that may have been using social media casually for a while now, this class is going to be a step-by-step guide to building the brand and audience on social media (whatever the platform you may be using) you’ve always dreamed of.

With the constant algorithm changes, updates, introduction of new platforms and countless pieces of conflicting advice, knowing where to start when building a brand and audience on social media can be incredibly daunting.

This is why in this Skillshare class I am going to be teaching you everything you need to know with regards to building a brand and an audience on social media. Whether you're struggling with picking your niche, not knowing the components of a compelling brand, unsure where to start with your content strategy, there is something in this class for you.

In this class you will learn the following:

1. Picking your niche
2. Questions to ask yourself before building your brand
3. Why you need a content strategy
4. How to build a content strategy
5. The 3 types of content you need to be creating
6. Whether you should post daily
7. How to post daily
8. Quantity vs. quality when creating content
9. Improving your social media content
10. Creating evergreen content
11. The elements of branding (below the surface)
12. The importance of brand authenticity
13. The importance of clarity
14. Caring about the way your feed looks
15. Branding advice you must follow
16. Things that are actually damaging your brand
17. Attracting your desired audience
18. Why people actually follow you
19. The mindset to succeed on social media

This class is perfect for…

Creatives, entrepreneurs, thought leaders, personal brands, team leaders, or simply experts in their field. By the end of this class, you’re going to have all the knowledge you need to build a brand and audience on your desired social media platform.

About Ethan:

Ethan Bridge is a social media marketing expert from London, England.

He discovered his passion for social media marketing when he launched a podcast where he interviewed entrepreneurs, discussed their journeys, and extracted key tips for business success. Guests included 7 and 8 figure business owners, investors, NBA & NFL stars and so many more inspiring individuals.

This podcast was the foundation of his social media marketing career. It ignited that flame and provided him with a plethora of business knowledge. Ethan now hosts the popular podcast Social Media Marketing School - your one-stop-shop for everything you need to know about social media marketing.

Ethan is also in the process of building his personal brand on Instagram where he has been able to amass 40,000 organic followers in the short space of 9 months (who said Instagram was too saturated to grow?!).

Follow Ethan on Instagram.

• Class Introduction
• Picking your niche
• Questions to ask yourself before building your brand
• Why you need a content strategy
• Creating your social media content strategy
• The 3 content types you should be creating
• Should you post daily on social media?
• How to post daily content
• Quantity vs. quality when it comes to social media content
• Improving your social media content
• Creating evergreen content
• The elements of branding (below the surface)
• The importance of brand authenticity
• The importance of clarity on social media
• Caring about the way your feed looks
• Branding advice you must follow
• Things that are actually damaging your brand
• Attracting your desired audience
• The reasons why people actually follow you
• The mindset needed to succeed on social media
• Conclusion & Class project