Show and Sell: DIY Marketing Photography for Entrepreneurs

This class is for small business owners, artists, and anyone interested in improving their visual communication skills through photography. Your finished project will be five images that show your product in every light and convey your aesthetic visually. 

This course is do-it-yourself, practical, and focused on creating images with intention, instead of just the theory. It is perfect even (or especially!) if you do not want to become a photographer. You will walk away with the tools to take better photos immediately for refreshing you social media, generating interest with behind-the-scenes photographs, or launching an online store!

In this class you will learn the technique I use to create awesome branded images easily:

• Find/figure out your visual identity
• Gather images that inspire you
• Break down the ways to recreate them
• Shoot the 5 core types of marketing and merchandising photographs

As a baseline, you will need to be able to take a properly exposed photo. If you can take one photo, you can take a better one!

1. Behind-the-scenes image
2. Clean product shot on white
3. Lifestyle image
4. Image that shows size
5. Stock photo for banners

I will also share my most helpful tips for a seamless shoot! By asking yourself “Why am I taking these images?!” throughout the process, your final photos will communicate a crystal clear message to potential customers. 

You have all the tools necessary to create better content! For this class all you need is:

• something that takes pictures (phone or camera of any kind)
• A light source (the sun or studio lights)
• A subject (your product, cat, or favourite plant!)

You will walk away from this course with the critical skills to self-evaluate pictures, and the step-by-step process to improve them. Professional photography is not simply about walking onto set, taking one photo and going “ah! It’s amazing, goodbye!” You will learn to look at their shoot setup, evaluate it quickly, and course correct to better illustrate you fundamental “Why”. 

Follow me here for all my upcoming courses, and connect on Instagram!

You can also check out the rest of my portfolio at julieriemersma.ca

The background music is an instrumental version of "Grime" By Toronto band Low Life Lolas! 

• Intro
• The Class Project
• Finding The Why
• Developing Your Visual Identity
• Elements Of An Image
• Preproduction Is Your Friend
• Warm Up With A BTS Shot
• Hot Tips For A Seamless Shoot
• The Right Light For A Product Shot On White
• Desire By Design - Captivating Lifestyle
• Showing Scale
• Taking Stock...Photography
• Postproduction
• Bye Bye Bye!