SEO: Performing a Content Audit

In this SEO content audit course, we are going to talk all things SEO. And we are going to focus on SEO content audit. This classis an advanced SEO course. A SEO content audit is a crucial first step in the path to understanding any content-heavy website. While the process may sound boring, doing it will provide you with the insight and understanding that you need to make really good SEO decisions. 

At the start of this course we are going to focus on the why. Why do you need a SEO content audit? A SEO content audit means that you make an analysis of a website’s content. You can do the analysis on several metrics. For example, you could check how social shares, page speed or if the meta data is added or not. A SEO Content audit is very useful if you want to improve a website, especially a large and older one, for ranking in Google. This is one of the topics that we are covering in this course and of course which tools to use whilst doing a SEO content audit.

But how do you start a content audit? The first step of an SEO content audit is to create an inventory of your websites content. To find all the content of your website can sometimes be a hard job if you don’t know where to start. Luckily there are lots of tools to find this. But the best way is to have a xml sitemap that is created automatically by your CMS or software that is in your CMS. Then you can be sure you got it all. 

These topics are just the tip of the iceberg. In this course we are also going to talk about wordcount per page, and why this is important for the SEO of your website. But we don’t stop there, we are going to take a look at Google Analytics and how you can use it to improve your content even more. The focus is going to be on organic sessions audit, bounce rate audit, how to use the search console and organic keywords audit.

This is a slight overview of this course, we are going to talk about much more. Are you ready to dive in?

• Intro to SEO content Audit
• Why
• Tools
• Metrics Inventory
• XML-sitemap
• Screaming Frog
• Wordcount
• Internal Links
• Google Analytics
• Organic Sessions
• Bouncerate Audit
• Google Search Console
• Organic Keyword Audit
• Backlink Audit
• Opportunities
• Evergreen List