SEO Basics for Non-SEOs

Learn the SEO you need for a small or medium website!

By the end of this class, you’ll be able to build SEO into your day to day website maintenance and growth.

In this class, we’ll cover:

• Structuring your site so Google can read it
• Tools you can use to find the keywords you should target
• Using SEO competition to make your site better
• Why link building is important
• Basic tips for link building

No software is needed for this course! We highly recommend that you practice what you learn on your own website, though, even if you create it just for this class.

• Introduction
• Help Google Read Your Site
• Use the Right Words
• Create the Content People Want
• Be the Best Result
• Why You Need to Build Links
• Link Building
• Conclusion