Sell Digital Downloads with E-Commerce and Etsy

Hi and thanks for checking this class out! These past few weeks have been trying times for the world and especially for small business owners, artists and artisans. During the course of creating this class, I have had to make some real and hard decisions. I will reveal these in the class because I am sure they will reflect the struggles many artists are facing right now.

Because of the isolation I have had to practice since returning from travelling, I have reviewed my “to-do” list and have zeroed in on something I have been wanting to do for awhile: to create digital downloads of loads of my art to sell online.

I am a total fan for selling digital files (I sell on Creative Market, in my Shopify Store and soon in my Etsy Shop) because of the ease of use and the availability and variety for the buyer. I, myself, have bought many digital products such as brushes for Photoshop and Illustrator, backgrounds, textured backgrounds, fonts and many add-ons like actions, fx, droplets and scripts.

Other great benefits to selling downloads of your artwork…

• You can take your huge collection of artwork and find a new audience. Many people can't afford to buy originals of your work or even want to get prints, but they can buy a digital download and print it out themselves.
• You can get a new following. Perhaps some of these new clients who have been exposed to your work will eventually buy an original or print of your art in the future.
• You can create backgrounds, textures or ephemera, add-ons etc. other artists can use in their work and make money doing it!
• It is actually very easy to do! If the idea of selling your artwork as digital download was difficult, I promise I wouldn’t share it!
• Last, but not least, it is an alternate revenue stream. No more printing out items yourself, putting them in envelopes and mailing them, ordering online and having them sent, OR ordering canvases and giclees and hoping you sell them all. YES, of course you can keep selling your artwork the way you always have, but why not add a totally free and passive revenue stream to your art business?

 

The two main venues for selling on-line are opening your own e-commerce “store” and selling on established marketplaces like Etsy, Zazzle, Society 6, Red Bubble and so many more. The advantages and disadvantages of both will be reviewed in the class. I will walk you through the entire process from start to finish showing examples in both venues, while giving you plenty of information about the pros and cons I personally have experienced. We will start with saving the files correctly, creating mockups, organization and finish up with the listings. I will even give you some advice with regards to creating and using CSV files to help speed up the process for you.

My advice? Start today and make it a point to list one (or several) products each and every day! You will not regret it! Join this class and you could literally be listing and selling this week!

 

Intro:

In this intro, I will give you an overview of the contents of this class and some heartfelt commentary on the Covid 19 situation and how it is affecting my life.

Lesson 1: The Shopify Digital Downloads App

In this lesson, I will explain the installation of the digital downloads app in Shopify and explain how to use it.

Lesson 2:  Mockups Tips and Tricks

In this lesson, I review the creation of the mockups with lots of pointers about how to speed up the process for production of the many you will need to produce.

Lesson 3: Spreadsheets Explained

This video is about spreadsheets. I will explain the advantage of using spreadsheets and a very important glitch resolution when downloading and trying to use a Shopify spreadsheet.

Lesson 4: Writing an Effective Description

In this lesson, we will review the content of your written description and I will gives you some important aspects to consider.

Lesson 5: Effective Tags

In this lesson, we will have a discussion about tags and why they are so important for helping you to be found online.

Lesson 6: Organizing Files for Uploads

To streamline the process of adding digital files, I will give you a few pointers. We will organize the files and I will demonstrate as I go through the process of adding the files to my listing.

Lesson 7: Shopify vs Etsy

In this lesson, I discuss the differences between selling platforms, and the pros and cons of each.

Outro:

This last segment will wrap up all we discussed and give you a starting point and encouragement to start today!

 Concepts covered:

Concepts covered include but are not limited to digital download production, mockups, automation in photoshop, Shopify listings, Etsy listings, marketplace vs store, Shopify vs Etsy, keyword writing, metadata, writing effective tags, using CSV files for efficiency, high resolution files, passive income, revenue

• Intro
• Shopify Digital Download App
• Mockups Tips and Tricks
• Organizational Spreadsheets Explained
• Writing an Effective Description
• Effective Tags
• Organizing Files for Upload
• Shopify vs Etsy
• Outro