Product Marketing: Creating Compelling Brand Imagery

Eager to get your products in front of customers in engaging, on-brand ways? Join jeffstaple as he reveals how to market your product through compelling brand imagery!

In this 50-minute class, you'll learn how to plan and execute a photo shoot that tells a story, gains you customers, and grows your brand — an essential skill for all growing companies. You'll join jeffstaple on a real photo shoot to learn:

• Planning: Deciding location, photographers, models, styling, and more
• Shooting: Creatively directing photographers, models, and process
• Selecting: Choosing the right photos for the right channels

By the end, you'll have a beautiful photograph that captures both your product design and brand lifestyle — brought to life with the proper prep and execution that has brought jeff success.

Image courtesy jeffstaple

• Introduction
• Planning
• Finding Locations
• Selecting Models
• Hair, Makeup and Styling
• Making Your Call Sheet
• Executing the Shoot
• Making Selects
• Conclusion